This is where we are breaking the paradigm of public pressure on corporate America. Instead of threatening companies, we are looking for ways to help allies INSIDE companies who want to move forward with positive change.
Powered by Citizens for Health 2018 was a great year for the fight against artificial dyes. We saw many stores ban products using them and other companies pledge to remove artificial dyes in favor of naturally derived colors. To encourage this movement CFH has launched the Natural Color Coalition