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Settlement Curtails Another Bogus ‘Natural’ Claim – Few Still Remain

For a long time the word “natural” was perhaps the most overhyped and ambiguous term to be used by the food industry. But it looks like that may be changing, despite the failure of the Food and Drug Administration to give it a clear-cut definition.

The latest indication of that is the settlement of a lawsuit brought by the Center for Science in the Public Interest against General Mills for misusing the term in describing its Nature Valley Granola Bars, Crispy Squares and Trail Mix Bars as “100 percent natural.” The company has now agreed to refrain from such terminology if those products contain such highly processed ingredients as high-fructose corn syrup, high-maltose corn syrup and dextrose monohydrate.

But there are still a few that might be regarded as misleading, as we noted last May in a blog prompted by another such settlement, in which Kellogg’s agreed to stop using such phrases as “all natural” and “nothing artificial” on various products in its Kashi and Bear Naked lines.

Read more at our sister site FoodIdentityTheft.com: http://foodidentitytheft.com/another-settlement-helps-curtail-bogus-natural-claims-but-a-few-still-remain/

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