by Bill Bonvie
As the weather outside gets colder, there’s one type of “comfort food” that tends to be consumed in much greater quantities. I’m referring, of course, to soup. And there’s one company (an American institution, really) that, more than any other, has over the years come to be synonymous with soup — the one that made the word “Soup” its middle name way back in 1922. That would be the Campbell Soup Company, whose traditional red and white cans are considered so iconic that they became one of pop artist Andy Warhol’s best-known subjects back in the 1960s.
As one of the company’s classic commercial jingles once put it, “Have you had your soup today? Campbell’s, of course,” then went on to say, “Once a day, every day, you should have a bowl of Campbell’s Soup.”
But while Campbell’s remains the nation’s No. 1 seller of canned soups, its popularity has lately been somewhat dented. In fact, over the past decade, the company has reportedly lost about 13 percent of its market share — a trend attributed to the “millenial” generation’s having been largely turned off by its standard line of products. To get them back, Campbell’s recently began marketing a new line of “Go” soups in easy-to-open microwaveable plastic pouches with ingredients considered more appealing to a younger demographic.
Make no mistake, however — those long-familiar soup cans remain supermarket staples, and there are still many consumers who continue to take for granted that they contain some of the “healthiest” and highest quality ingredients on the market. And one can hardly blame them, considering that’s how these soups have been promoted throughout their history, from the early 20th Century ads that described them as “The Mainspring of Health,” “healthful, wholesome and absolutely dependable,” and “the standard of soup perfection” to the company’s current web site with its “Nutrition and Wellness” page offering a variety of “Healthy Eating Plans.”
Exposed throughout their lives to such messages, most shoppers have no reason to assume that these are anything but totally wholesome and beneficial products. That is, unless they bother to look at the actual ingredients those iconic cans contain.
Whatever blends of ingredients Campbell’s Soups may have used in an earlier era, you can be sure that they didn’t include some of the atrocious additives you’ll now find listed on their labels, where, incidentally, you’ll also occasionally find the same slogan used in that old commercial jingle, “Once a day — everyday.”
So we thought it might be helpful to put together a week-long “menu” of what such a recommendation would actually mean if you and your family were to take it literally:
Monday: How about starting the week with some Cream of Mushroom — the kind with “25 % less sodium.” A peek at the ingredients, however, tells you what the company would probably just as soon you didn’t know — that along with pure monosodium glutamate, it also contains soy protein concentrate and yeast extract, a trio of flavor enhancers of the kind often referred to as “excitotoxins” because of their ability to literally excite certain brain cells to death (especially in children), and which have been associated with a whole range of adverse effects, including aggressive behavior. Then again, you might prefer the Cream of Mushroom with roasted garlic, which in addition to those three aforementioned additives, features yet another excitotoxin, whey protein concentrate,and some partially hydrogenated soybean oil, a source of that artery-clogging trans fat that the Food and Drug Administration has now proposed phasing out of our diet.
Tuesday: What could be healthier than some Cream of Asparagus — with some more monosodium glutamate and soy protein concentrate thrown into the mix for good measure?
Wednesday: Sounds like a good day for some hearty Minestrone, in which you’ll find not only monosodium glutamate and yeast extract mixed in with the tomato puree, carrots, potatoes and other veggies, but some good old high fructose corn syrup (HFCS) — that cheap laboratory sweetener that researchers have identified as a prime suspect in obesity, diabetes, and a host of other health problems.
Thursday: Let’s go with that old favorite, Chicken Noodle soup. Actually, there are a number of variations on this traditional theme available. For those on a reduced salt diet, for example, there’s the one with “25% less sodium,” which makes up for it with those three taste tricksters monosodium glutamate, yeast extract and soy protein isolate. Or, perhaps you might prefer the Healthy Request Chicken Noodle, whose lineup of ‘healthy ingredients’ include HFCS, soy protein isolate and yeast extract, as well as mechanically separated chicken, which here at Food Identity Theft we like to refer to as “chicken ooze”. There’s also one made especially for “Healthy Kids”, which includes that ever-present trio of brain-zapping flavor enhancers monosodium glutamate, yeast extract and soy protein isolate, in addition to some of that yummy “chicken ooze.”
Friday: Lentil soup, anyone? And what would it be without some more added monosodium glutamate, along with unspecified “flavoring” and “spice” that often are nothing more than excitotoxins under a generic alias?
Saturday: New England Clam Chowder is always an all-time favorite — especially with a ‘flavor boost’ from still more monosodium glutamate and a little yeast extract thrown in to the pot for good measure.
Sunday: A Campbell’s Soup week just wouldn’t be complete without some form of tomato soup, the “classic” version of which has high fructose corn syrup as its second ingredient right after tomato puree. You’ll also find HFCS in the “Healthy Request” version (“M’m! M’m good for your heart” — not!) and the Old Fashioned Tomato Rice variety (bet you didn’t know HFCS was used as an additive in the good old days). But just for a change, that would be a day off from monosodium glutamate.
By now, of course, you might feel a slight buzz in your brain from the constant diet of excitotoxins — as might your kid (which could well serve as an example of the more recent Campbell’s slogan, “It’s amazing what soup can do”). But don’t forget — this is something the folks at Campbell’s would like you to keep right on doing “once a day, every day.”
If, on the other hand, that doesn’t sound like such a great idea, despite all the health claims you’ve come to associate with Campbell’s Soup, you might just want to opt for soup without all those undesirable ingredients. If you don’t have time to throw together some homemade soup fixings in the crock pot (which isn’t all that difficult a thing to do), there are some genuinely healthy, ready-to-eat commercial alternatives available right in your supermarket, such as the organic varieties offered by Amy’s Kitchen, which include low-sodium versions (Amy’s Organic Lentil Soup, to cite just one example, is made from filtered water, organic lentils, organic celery, organic carrots, organic onions, organic potatoes, organic extra virgin olive oil, sea salt and 100% pure herbs and spices with “no hidden ingredients”).
That’s the kind of soup you really can have every day — without the risk of those additives making you nuts.