Craig King eventually hopes to use the film to take food awareness beyond the walls of natural foods stores and the stalls of farmers’ markets to poorer neighborhoods where a fresh fruit or vegetable is as rare as a well-paying job.

“As a chef who’s enthused about nourishing people, I saw there was a huge gap in the underserved community,” King says. “Even if (residents) walked miles, there’s no clean, healthy food.”

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